Nike Shibuya Scramble Station

As Project Manager / Director, I worked with the creative team that developed the retail concept for this store as Nike’s first “grab and go” proposition, grounded in data-informed local Nike favorites and showcasing the latest offerings upon entry. Equally important was highlighting sport and welcoming women, as depicted in the art that was commissioned with Geoff McFetridge. I handled all communication with the artist, details and the deliverable to completion.

Our team also saw the execution through to completion in the famous Shibuya Scramble station, working in concert with our Japan counterparts, along with many Global and Geo cross functional teams, to see this new proposition to life.

I personally was involved in shepherding many aspects to the store, from the digital content at entry down to the retouching of the images used at the New Arrivals platforms.