Nike Omotesando Kicks Lounge

This store was a remodel from an existing Nike store, to a refreshed version of Kicks Lounge that is very popular in the China market.

The refresh of the retail concept went through a rigorous internal development phase that culminated in a makeshift prototype set on the campus of Nike to showcase the retail experience with new fixtures, finishings, product presentation, customization, communication kit, and beyond.

I managed the retail concept development, and shortly before wrap up, the Omotesando store was identified as the future pilot store so the focus moved to partnering with the team in Japan to make this come to life in a short 7 months.